Ideally, the client has recently interacted with your business, and is enthusiastic about contributing a positive message. And you don’t have to be Stephen King to do professional work. IT Buyer Demands, 17 Sites with High-Quality, Royalty-Free Stock Photos. Case study psychology def, case study research finance good vocabulary words to use in college essays history of math research paper topics approach a study Retail marketing case. It explores their entire body of work on a dynamic landing page. Are you looking for help marketing your painting company in Ontario? By signing this form, I affirm that I am authorized to grant full permission. Weave your paragraphs together so that each sentence is dependent on the one before and after it. For example: Distribute printed copies at trade shows, seminars, or during sales presentations. What could we have done differently to make this an even better experience? Next, create a formal document that outlines how to submit marketing case study opportunities. They’re affordable to create, and they have a proven track record. The success story structure we’re using incorporates a “narrative” or “story arc” designed to suck readers in and captivate their interest. But, sometimes they come with challenges. If training was involved, how did that go? This is a mini-narrative using an abbreviated version of the Challenge + Solution + Results model (3-4 short paragraphs). When you’re consuming case studies be sure you’re reading both kinds equally. Amazon marketing strategy: Business case study, revenue model and culture of customer metrics: History of Amazon.com. In each section, include as much content from your interview as you can. Don’t write like a Shakespearean wannabe. Essay on independence day in english for class 2, essay on education policy of pakistan. Send them the questions in advance. This content marketing case study shows why companies must shift their focus from paid content and go for original content if they want to get a surge in traffic on their website. Detail what you accomplished for the customer and the impact your product/service made. Confirm the company’s location, number of employees, years in business, industry, etc. This case study from Adobe and Home Depot is a great example of combining video, attention-getting graphics, and long form writing. In this instance, finding a client who felt the same way, but overcame their reluctance and contracted with you anyway, would be a good story to capture and share. Simply put, you get the chance to share your story. Would you recommend our solution/company? Here are some suggestions for conducting great case study interviews: Your sales and marketing team should know which clients are vocal advocates willing to talk about their experiences. 3 comments City of Kawartha Lakes. Hopefully, this guide answered some of your questions and laid out a path that will make it faster and easier for your team to create professional, sales-generating content. Infographic case studies are usually one-page images that summarize the challenge, solution, and results. Managing your customers’ SaaS ecosystem will save them money and give you greater visibility and control. Were any measurable, objective results generated? Even though, at its core, marketing case studies are an informational tool, that doesn’t mean they have to read dryly, like a report. Despite the size of the initiative they were able to break down their process on a share of voice campaign with a great deal of clarity. For your printable document, add an “About” section with your contact information. Make their organization and employees shine. Consider applying the following best practices to your case study: After you have a final draft, send it to the client for review and approval. If you sponsor an online community, look for product champions who post consistently and help others. Use the case study structure that we outlined earlier, but write these sections first: company background, challenges, solutions, and results. SEO Tip: Let’s say your firm provided “video editing services” and you want to target this primary keyword. A great marketing case study includes visual data points. 1.Increasing Blog Referral Traffic by 58% with Onsite Retargeting. Describe any training needed and the customer’s work effort. to hear real customer feedback. And while groundbreaking marketing campaigns won’t land you in Grey’s Anatomy, it can make for a brilliant case … Don’t worry about editing at this point. It’s also useful for other departments in your company (management, sales, development, etc.) Note: I recommend creating a blog post or landing page on your website that includes the text from your case study, along with a downloadable PDF. 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