Key takeaways for advertisers. Gen Z famous singers have no talent: Dimitrios Kambouris / Christopher Polk / Getty If you haven't gotten the theme by now, it's sarcastic and these two are superstars. But why is there so much crossover between older and younger viewers' top shows? There’s no doubt that binge viewing is young consumers’ preferred way of watching TV shows: 56% of 13-37-year-olds tell YPulse they would rather binge watch an entire series at once than watch episodes weekly. 3. Generation Z is making waves, with their use of social media, technology and their own definition of success. Comedy, beauty, and vlogger content are the top three types Gen Z says they enjoy most on Instagram. And the streaming service race is on, with major players launching OTT options to capture the young viewers they’ve lost—or never had. The show, which ran from 1962 to 1978 and gave Brian Blessed one of his first TV roles, is liked by 66% of Boomers who … Over half of Gen Z stream TV or movies each day. YPulse’s quarterly Media Consumption Monitor survey asks young consumers what kind of content they’re watching—and how exactly they’re watching it. Of all the generations, Gen Z is most likely to embrace virtual reality-based entertainment. And according to our research, music and music videos are the top kind of short content that Gen Z viewers are watching weekly, followed by vloggers/online personalities. Gen Z uses an average of five different screens (smartphone, TV, laptop, desktop and tablet) compared to millennials, who switch between three. Gen Z is a video-first generation. Among Gen Z, many of whom don’t remember a world without streaming services, this preference is even stronger, with 65% choosing binging a series over waiting for weekly … They don't watch traditional television, with its rigid scheduling and, gasp, commercials, do they? Now I write and edit for businesses and magazines. Only 33% of 13-18-year-olds tell us they watch content on TV weekly. Half of Gen Z says they “always” watch television while multitasking. ... Gen Z does … According to Variety, the entertainment industry has “come to the realization that [cable] is a declining business.” Providers like Comcast are switching their focus to broadband and many are offering traditional TV at a loss. 22 percent choose Amazon Instant TV. Riverdale, the CW drama based on the Archie comics, is very popular with teens, ranking 10th in the demo. We know that close to half of Millennials stream TV shows or movies every day, but Gen Zers stream their TV and videos just as much as they watch TV live (or DVR) each day. The expectation would be kids would pursue those so they could choose the show. Both groups have fully embraced digital media – albeit in slightly different ways, with Gen Y carrying a certain nostalgia for the physicality of older forms of media, and Gen Z apparently having little time for media that does not display well on a smartphone or does not meet their exacting requirement for relevance forged by Facebook, Netflix, and Spotify. Only 33% of teenage Gen Zers watch cable TV. YouTube is the top media source for Gen Z, with 76% saying they watch it weekly or more often, compared to 61% of Millennials. The No. Roughly speaking, Gen Z encompasses anyone born since the late '90s. Create videos with smartphone viewing in mind. But with the advent of smartphones, tablets and other electronics, kids now have lots of entertainment choices they can enjoy entirely separate from their parents. (Netflix is the top media source for Millennials.) At Digital Entertainment World in Los Angeles, Margaret Czeisler, Chief Strategy Office for Wildness at AwesomenessTV, provided more data on how fast generation Z is moving away from television… Of course they do. In our national study, we uncovered that 85% of Gen Z watched at least one online video in the past week to learn a new skill. Generation Z is the umbrella for men and women born between 1996 and 2010. Several social media platforms outrank cable as some of Gen Z’s media sources, and 35% tell us they use Instagram to watch video content weekly. 61 percent have made the full crossover to digital streaming services. That show focuses on a group of high school students, so little wonder it would resonate. Cable is sixth on their ranking of media sources. Just because Millennials and members of Generation Z are closer in age does not necessarily mean they share the same belief systems. They don't watch traditional television, with its rigid scheduling and, gasp, commercials, do they? But their appetite for video isn’t good news for everyone. Generation Z, or Gen Z for short (also known as Zoomers), are the demographic cohort succeeding Millennials and preceding Generation Alpha.Researchers and popular media use the mid-to-late 1990s as starting birth years and the early 2010s as ending birth years. The Top 3 Ways Gen Z Uses YouTube 1. Ultimately, YouTube is Gen Z’s cable, and the fact that YouTube is their top entertainment source also changes the kind of content that they’re watching—drastically. 2 COVID h... How 4 Brands Are Tapping Snapchat During Their Year of Massive Growth. Unregulated, often weird, videos earn millions upon millions of views, and are influencing their purchasing behavior. Only 33% of 13-18-year-olds tell us they watch content on TV weekly. With the minority telling us that they watch content on TV screens weekly, it should be no surprise that only 18% of Gen Z say they watch cable weekly or more. 5. NBC’s Savannah Sellers reports. The days of sending CVs via traditional formats are long gone. (Source: The NPD Group) How Gen Z Views Brands. About 60% of Gen Z responders said they would likely use VR, with another 22% saying they were neutral about it. Our most recent look at their media behavior reveals just how different Gen Z’s media consumption is from Millennials, how little they’re watching traditional TV, and where their eyes are right now: When we ask young consumers what devices they use to watch video content weekly or more often, 73% of 13-18-year-olds say they watch on their smartphones. 83 percent of Gen Zs watch Netflix. There are some differences between Gen Z's viewing habits and their parents. 28 percent of Gen Zers subscribe to cable TV. 6. Sports are viewed live 99 percent of the time, and their availability on streaming networks and other devices is more limited than it is for entertainment content. 5. A lot of the time, multitasking can mean searching for fellow fans of the show online. Generation Z came of age just as the Black Lives Matter movement was cresting, and they are far more comfortable with shifting views of identity than older generations have been. Over half (52%) of Gen Z said they expect to use VR to play and watch video and online games in … Gen Z spends between six and nine hours per day consuming media. (Source: The NPD Group) Gen Z makes up 25 percent of total foodservice traffic. But recently, one of their teachers made an effort to figure out what his students were talking about. But the image sharing network isn’t the only social space beating out cable as a video source among the younger generation: 27% of Gen Z tell us they watch video content on Snapchat weekly (and they’re more likely to report doing so than Millennials). This generation wants content, but they’re likely to be “cord-nevers”—putting traditional cable in a precarious position. You may opt-out by. All those programs also fared well among 18-49s, too. Compared to older generations, Gen … From greater diversity in advertising to … When we ask which screen they spend the MOST time watching weekly, only 24% of Gen Z say TV—compared to 41% of Millennials. What separates the video platform from other social media platforms is its ability to reel in people to watch longer-form videos. That makes Instagram the top social platform for video consumption among Gen Z—and Millennials. Yes, you read that right — it appears teenagers are watching TV with their parents, just as they did decades ago when they didn't have phones attached to their palms. While the majority of Gen Z are watching video content on their smartphones, their time watching TV screens is far less significant. Millennial parents are raising their kids without cable as well, telling YPulse that their kids are more likely to watch streaming services than anything else—and shaping a future where cable is seen as a rare exception. What's interesting is that many of the top shows among this demographic, as measured by Nielsen, match the programs their parents watch. This is a generation that is growing up with small screens as their norm—in large part because the platforms they consume video through are made to be mobile. No longer does this generation sit down to watch a sporting event on TV when they can get everything they need off of social media platforms. Just 39% of Gen Zers said they always prefer to watch videos on TV, compared to 63% of millennials. Insight: Whistle's study indicates that Gen Z relies heavily on smartphones to support a constant need for entertainment, perhaps to a degree that's uncommon even among similarly mobile-minded age groups like millennials. Gen Z watches network television at a similar rate to their parents—specifically Sunday Night Football, The Good Doctor on ABC, Young Sheldon on CBS, and CW’s sexed-up Archie Comics reboot Riverdale. A few other tidbits from the top teen shows on broadcast: I covered TV and other media for 15 years at Media Life (RIP). We met one last year to pick his brain about what makes this generation tick. And like all young people, Gen Zers have their own slang that mostly baffles older generations. That means if teens want to watch the Sunday Night Football game, they're likely tuning in while sitting next to mom and dad in the living room. According to Visual Capitalist, “In 2011 the average 18 to 24-year-old millennial watched around 25 hours of traditional television per week. When we ask which screen they spend the MOST time watching weekly, only 24% of Gen Z say TV—compared to 41% of Millennials. 5. In fact, a recent study by Vision Critical found that while 71 percent of Gen Zers subscribe to Netflix, only 45 percent watch cable on television. Of course, sports are another story. SNF averaged a 2.3 Nielsen rating among 12-17s, well ahead of the now-canceled Roseanne's 1.8. 18 percent opt for subscribing to YouTube TV. Long running cop drama Z-Cars is the show that most entertains Baby Boomers without making much of a dent in Generation X. And according to Think with Google, seven in 10 teens spend more than three hours per day watching mobile video. 1 broadcast show among teens 12-17 during the TV season that ended last month was Sunday Night Football on NBC, which tied with Roseanne as the top show among adults 18-49. Watch the newest commercials on TV from H&M, Target, Best Buy and more ... Gen Z does not expect to change the world alone. All Rights Reserved, This is a BETA experience. Members of Generation Z expect brands to be transparent, ethical and … While neither generation is reporting the TV as their top screen, Gen Z is spending far less time watching it than their older counterparts. Do you have questions of your own on this topic? Other shows filling out the top five among 12-17s: CBS's Thursday Night Football, which will move to Fox this fall; ABC's first-year drama The Good Doctor; and NBC's second-year hit This Is Us. What they love more, though, is multimedia content they can access on their smartphones. Opinions expressed by Forbes Contributors are their own. 7 out of 10 teenage Gen Zers watching more than three hours of mobile video a day. Gen Z is mainly heading to YouTube to be entertained. 51% spend more than 1 hour per day streaming TV/videos while 52% spend more than 1 hour per day watching TV. We asked Gen Z and Millennials what an average night of fun looks like for them post-CO... How This Teen-Helmed Fashion Brand Has Gotten Gen Z’s Attention. Gen Z does not care where they watch video. How does Gen Z consume content? The cast of 'Riverdale.' Gen Z loves their screens, but the stereotype is they only like the ones they can control. 73% of teenage Gen Zers watch video on their smartphones (and other mobile devices). Broadcast, with the exception of the CW, rarely targets teens anymore. There are also fewer and fewer family viewing shows, and so that may lead teens who are watching television to tune in to their parents' favorites, such as This Is Us or the nostalgic Roseanne. Gen Z, born 1996-present, is using YouTube to learn how to do something. This Gen Z-founded fashion brand is already being worn by top influencers... While they may watch in smaller numbers than previous generations, teens 12-17, the group coming up after Millennials, still consumes plenty of broadcast TV. Our entertainment survey found that 28% of Gen Z say that their smartphone is the device they most like to watch TV series and video content on—compared to just 6% of Millennials who say the same. And almost 40% of those watch between 3-10 videos per week! The members of Gen Z have all but abandoned traditional television viewing, opting to consume shows, movies and other digital content on their phones, tablets and laptops. 5. 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